Klein 21.5, the regioselectivity part. The kinetic-versus-thermodynamic page in the dienes chapter is about HBr addition to 1,3-butadiene, not enolates.
Just as we saw with electrophilic addition to 1,3-butadiene, reactions involving competing pathways often present a choice between kinetic control (what forms fastest) and thermodynamic control (what is most stable). When dealing with unsymmetrical ketones, deprotonation can yield two different enolate regioisomers, making the choice of base and temperature critical for synthetic success.
Consider an unsymmetrical ketone like 2-methylcyclohexanone. It possesses two different types of $\alpha$-carbons adjacent to the carbonyl group:
Removing a proton from either position generates a distinct enolate ion with its own unique activation energy and stability profile.
The kinetic enolate is the isomer that forms at a faster rate due to a lower activation energy barrier.
The thermodynamic enolate is the most stable isomer, dictated by the stability of its double-bond character.